According to Epstein appeal to emotions argument “is a premise that’s says, roughly, you should believe or do something because you feel a certain way”. No evidence is provided to prove the persons argument. The persons aim is to persuade their listeners by methods of instilling fear, pity, guilt, etc. Many advertisements use this fallacy to persuade people to buy their products.This argument is very effective .
Example:
Please officer, There's no reason to give me a traffic ticket for speeding because I was just on my way to the hospital to see my wife who is in serious condition to tell her I just got fired today and our car is going to be retrieved today as well
The person is trying to persuade the officer out of receiving a traffic ticket by pity. If the officer feels bad enough for the person he may be convinced to not give him a ticket.
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