This is an advertisement that uses appeal to fear that I found very interesting. The ad begins talking about how hair loss may run in your family, but it doesn’t have to if you don’t want it to. Rogaine states that if there are any signs of hair falling out that you should use their product right away to prevent any addition hair loss from happening. This product can help you keep the hair that you love. They also mention that they are clinically proven to prevent hair loss. This advertisement appeals to fear because Rogaine knows that many men fear hair loss, and would do anything to prevent it. This is a good argument because they provide evidence stating why you should use their product over others since it is clinically proven .Rogaine using the fear of hair loss in their advertisement have been very effective. They have been a business for many years.
http://www.stanford.edu/class/linguist34/advertisements/fear%20ads/pages/rogaine_jpg.htm
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